Storytelling and imagination - perfect antidote to 'show and tell'

Crafting clear, straightforward information that leaves no room for interpretation is a very skilful part of business communication.

Sometimes, however, your message is best framed in a more tantalising way to encourage curiosity about the possibilities rather than just dealing with the issues.

This is especially true for issues which are sensitive or for ideas which require nurturing because they have met with resistance.

Storytelling and imagination are increasingly important elements to successful business communication and the perfect antidote to the bland and predictable show and tell style that is predominant in today’s business presentations and marketing. People do not obey. They choose to comply...

Read about our Storygarden in Italy and the research that underpins our practice. We also work with inspired practitioners from a variety of artistic backgrounds: Opera, film, theatre, classical music, photography - they all share a deep commitment to communication and to supporting people in bringing their best to their work and their lives.

“Forget about PowerPoint and statistics. To involve people at the deepest level you need stories.”

Bronwyn Fryer, Senior Editor, Harvard Business Review, June 03

We love people who can tell a good story! Understanding what makes a good story and having a storehouse of elements that can be woven together is a skill that many admire and respond to. It is a skill that can be learned. Stories are the way in which humans have communicated core values and wisdom for millennia.

Ask us how we would deal with a theme that is of concern to you and your organisation.

Our training portfolio includes courses designed to enhance communication skills which give the participants something of value for both their professional and personal lives.

Read our case study on how storytelling transformed business strategy.